That is why my company DDIIVA OÜ was born on January 21, 2020. For years, I had dreamed of improving the selection of plus-size lingerie in Estonia. I started by bringing the Elomi brand to the Estonian market and first introduced their collections to my circle of acquaintances.

The interest was great, and I saw that there are many women with the same concern.
In April 2020, I created the Facebook group Charismatic Lingerie for Curvy Women, which has grown to nearly 4,000 members today. There, I introduce Elomi collections and communicate directly with customers. A direct and personal approach is important to me – women’s sincere feedback about well-fitting and beautiful lingerie is invaluable.

I understand my customers’ concerns because I have walked the same path myself. I know exactly what it feels like to look for something beautiful in a store and hear time and time again: “We don’t have your size.” This creates feelings of hopelessness and frustration that no woman should have to experience.
Selling lingerie, however, is only part of my larger mission. I talk to women across Estonia every day and see how many of them have lost faith in their own beauty and worth. I have gone through a journey of self-discovery myself and sincerely want to help others too. That is why I have stepped forward as a role model, posing in lingerie to show: every body shape is beautiful, unique, and special.